The Venice Taxi has decided to refresh its look with a renewed, fresher and more modern graphic design, with simpler and more immediate navigation and with the aim of increasing the number of bookings from the site.
With this in mind, a clean and essential graphic design was chosen, which would help the users become more familiar with the activities of Venezia Taxi and help them book their routes easily.
The booking form has been customized according to the required needs, divided into 3 steps (travel information / user information / payment) and makes the user experience (UX) very easy and fast. The price varies according to the number of people/luggage, and there is a 5% discount for round trips from the airport. In addition, basic SEO has been implemented in collaboration with the Spanish company the option.
In the perspective of image refreshing and restyling, I also created 3-panel information leaflets that were presented during BIT in Milan, the International Tourism Fair, one of the most important events in the industry. The clean and elegant style echoes the structure and graphics of the website: the yellow of the logo was juxtaposed with beige and white to convey a sense of exclusivity and seriousness.