I am Nicolò Mainardi, Web & Graphic Designer / UI Designer based in Venice Italy. I have 17 years of experience as a Graphic Designer and I deal mainly with Branding & Corporate Identity, Graphic Design, Creation of Brochures / Flyers / Magazines, Advertising, Logo Creation, Web Design, CMS WordPress, Above the line, Social Media, Html + CSS (Bootstrap 5).
Portfolio
WordPress Sites
WordPress
WordPress
WordPress Sites
One of the most effective and “smart” tools to create a website is certainly the use of CMS WordPress. CMS stands for Content Management System and allows you to easily create and manage a site without having any knowledge of web languages such as html or php.
Of course, although it is not necessary to have a thorough knowledge of the various programming languages, a basic understanding of HTML and CSS can often be useful.
Also, the creation of a WordPress site requires some knowledge of databases and the use of ftp, as well as knowing how to install the native CMS and then customize it.
What I do specifically can be summarized as:
- Analyzing the business (or services) and also understanding how the competitors are doing;
- Set up with the client an idea of the site to be realized;
- If it is the case, consider various collateral activities of web marketing (SEO, Social Networks, etc.);
- Install and configure the page management system;
- Choose and adapt a professional graphic template and implement it on the management system;
- Prepare (eventually) the site in different languages thanks to the WPML system;
- Customize the theme and finally publish the website online.
Alessia Zennaro
Corporate Identity, Graphic Design, Logo
Corporate Identity, Graphic Design, Logo
Alessia Zennaro
Alessia Zennaro is a lawyer expert in Civil and Administrative Law based in Mestre who asked me to create her logo and corporate image.
The result is a very minimal brand, serious but not severe, that wants to convey competence and professionalism and that through its layout has a dynamic vision of the profession.
The pictogram created is formed by the initials Z and A and at the same time they want to remember in a graphic synthesis the scales of Justice that can be found in every courtroom.
The combination of serif and sans serif fonts used for the logotype gives a sort of elegance also through the different use of kerning.
Venezia Taxi
Print & Poster, WordPress, WordPress
Print & Poster, WordPress, WordPress
Venezia Taxi
The Venice Taxi has decided to refresh its look with a renewed, fresher and more modern graphic design, with simpler and more immediate navigation and with the aim of increasing the number of bookings from the site.
With this in mind, a clean and essential graphic design was chosen, which would help the users become more familiar with the activities of Venezia Taxi and help them book their routes easily.
The booking form has been customized according to the required needs, divided into 3 steps (travel information / user information / payment) and makes the user experience (UX) very easy and fast. The price varies according to the number of people/luggage, and there is a 5% discount for round trips from the airport. In addition, basic SEO has been implemented in collaboration with the Spanish company the option.
In the perspective of image refreshing and restyling, I also created 3-panel information leaflets that were presented during BIT in Milan, the International Tourism Fair, one of the most important events in the industry. The clean and elegant style echoes the structure and graphics of the website: the yellow of the logo was juxtaposed with beige and white to convey a sense of exclusivity and seriousness.
Brochure Istituzionali e di prodotto
Graphic Design, Print & Poster
Graphic Design, Print & Poster
Brochure Istituzionali e di prodotto
I had the opportunity to develop several less commercial and more “technical” brohures and foldables for some important companies. Among the latest jobs, I had the pleasure of working closely with the Marketing Department of Venicecom, an international IT consulting and services group with 5 offices worldwide and based in Venice Marghera.
These are mainly institutional leaflets, in which the company presents its services, and product brochures, in which the products and solutions offered by Venicecom are described in more detail.
The style therefore is much more “technical” and less emotional, since it is intended for insiders and public administration offices.
Book Cover
Graphic Design, Print & Poster
Graphic Design, Print & Poster
Book Cover
The book “Nell’acqua il mio segreto” published by Edizioni El Squero has a very interesting plot that unravels on several seemingly very distant levels: the life of the Venetian violinist Iris, the adventures of the Rhodesian explorer Giovanni Miani, and the journey of an ancient Egyptian priestess.
How could such different events be represented on the book cover?
The point was a uniting Venice and Egypt, and it was not the easiest thing to do. After a series of tests, the idea fell on the representation of hieroglyphics: I thought that this could give wide margins of expressive freedom, so I inserted “fake hieroglyphics” picturing some typical monuments and symbols of Venice inside a papyrus with more authentic and typically Egyptian hieroglyphics.
The result is the cover of the book presented on March 3rd at the Luna Baglioni Hotel in Venice on sale now in several bookstores in Venice and available online at the publisher’s website.
Venice Tap Water
Corporate Identity, Graphic Design
Corporate Identity, Graphic Design
Venice Tap Water
A project which is very important to me is “Venice Tap Water”, from the Facebook page Venezia Pulita.
The project is very simple, and wants to promote the use of public water from the fountains in Venice (which is drinkable) to reduce as much as possible the use of plastic bottles and thus safeguard the planet and the environment.
For this project I have created a simple flyer (if interested you can ask for it to the group Venezia Pulita) and a simple web page with very schematic information. In the site there is a map with the fountains present in Venice.
Minimalist Geometric Art
Graphic Design, Print & Poster
Graphic Design, Print & Poster
Minimalist Geometric Art
My passion for minimalist and geometric graphics, typical of Northern European countries (and Scandinavian countries in particular), led me to create a series of posters with an abstract subject, playing with shapes and materials. Since they are posters, the materials have been simulated through the use of textures and colors.
The result is a series of minimalist interior design posters that I later decided to put on sale on my Etsy store.
To this series of more “abstract” posters were then added other more descriptive and illustrative ones that have as their subject some of my favorite musicians and movies.
All posters are available for download on my Etsy store.
View Project
Movies + Music
Graphic Design, Illustration
Il Santo Bevitore
Corporate Identity, Graphic Design, Logo, Print & Poster, WordPress
Corporate Identity, Graphic Design, Logo, Print & Poster, WordPress
Il Santo Bevitore
.Beer Fest
.Website
No Freedom, No Rights
Graphic Design, Print & Poster
Graphic Design, Print & Poster
No Freedom, No Rights
In 2009, Poster4tomorrow organized the first non-competitive contest titled “The pencil is mightier than the sword” that aimed to raise awareness on a very particular topic: creating posters to attract attention and act against the repression of freedom of expression.
As the brief stated, “Freedom of expression is a right that the Western world takes for granted. But in many countries, such as Iran, innocent people are persecuted and imprisoned daily due to their pleas for democracy and freedom of the press or for exposing human rights abuses. “
(for more information you can visit posterfortomorrow)
The creation of “No freedom, No rights” poster was almost immediate. The restriction of freedom of expression immediately made me think of the plight of women. The burqua, a form of mortification of women and represented in the left side of the poster, is seen “in negative” in the right side, where the woman’s face is revealed, but it is the mouth to be covered, so as to understand that however you want to see it, freedom of expression is still denied.
The poster was chosen among the 100 winning posters that have been exhibited in 24 cities around the world since December 10, 2009 and is still present on the Poster4tomorrow website.
In Italy the poster was exhibited at the Milan Triennale.
